App Store Optimization

ASO is the process of improving app visibility within the app stores and increasing app conversion rates. Besides ranking high in app store search results, ASO also focuses on click-through rate (CTR): you have to convince people to click into your listing once they find it, by optimizing your app name, title, icon, screenshots and rating. A whopping 70% of mobile users use search to find new apps, and 65% of all downloads occur directly after a search.

On-page ASO

• App audit
• Competitors analysis
• Keyword research and identification
• Optimization of tags
• Analytics
• App console
• Image optimization
• App speed
• Monthly ASO report

Off-page ASO

• Link building
• Other directories
• Listing online
• Audit tools
• Social sharing
• Article submission & blog posting
• Image & video submission
• Content writing
• Paid tools