Influencer Marketing

An influencer is someone in your niche or industry with sway over your target audience. Influencers have specialized knowledge, authority or insight into a specific subject. Influencer marketing is a type of social media marketing that uses endorsements and product mentions from individuals who have a dedicated social following and are viewed as experts within their niche. It works because of the high amount of trust influencers have built with their following, and their recommendations serve as social proof to your brand’s potential customers.